Habit Your Personal Brand
“Be yourself; everyone else is already taken.” ―Oscar Wilde I have spent many years of my life in the corporate world discussing and evaluating corporate brands. A brand is a complete promise. For example, a corporate brand is a specific combination of logo, words, type font, design, colors, personality, price, and service. It’s also a […]
What is a Good Life Anyway?
What is a good life anyway? We read everywhere that it is about money, fame and happiness – if we believe the media and the world of self-help. But is this really the case? Well, it turns out that it’s not. Once we get that new job promotion, that new car, a new house, we […]
Paradox of Choice
Imagine you walk into your local supermarket and, if you’re like me, you’re completely overwhelmed by choice. Choice is everywhere. This has not always been the case, but it certainly is today. With 175 types of salad dressings making up just a fraction of the 150,000 options in an average supermarket, our choices are bountiful. […]